Book About Advertising

Advertising materials of the Embru works until 1950

A true treasure from the archive: The book “About Advertising” opens up the world of advertising materials from Embru-Werke to all those interested in furniture and art.

An ode to the art of advertising design:
Colorful graphics, photographs of sleeping beauties and laughing schoolchildren, rhyming passages and catchy slogans - for over a century, the Zurich furniture manufacturer Embru has been advertising its products with posters, brochures, pamphlets and advertising films. The book "About Advertising" presents excerpts from the advertising materials of the Embru works, which were hidden in the private company archives for decades.

On around 270 pages, readers and viewers will find a collection of various photographs, texts, drawings and hand-retouched print templates that should encourage them to buy. Concise information texts complement the extensive image material, which ranges from the company's founding in 1904 to 1950. A real treasure trove for those interested in art and design!

Short Story Behind:
In 1904, the Swiss manufacturing company Embru started out as the iron and metal bed factory Rüti. Little by little, Embru developed into the leading provider of school, hospital, care and office furniture. Then as now: Embru furniture stands for quality, durability and functional design.

Further information on the publication “About Advertising” :

Authors:
Peter Lepel and Oliver Spies,

Year of publication:
2011

Language:
German