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RADICAL ITALIAN DESIGN
RADICAL ITALIAN DESIGN 18.11.2022
Memphis Milano + Gufram / Italian Radical Design

Memphis Milano was founded in 1980. Thanks to Ettore Sottsass, young designer friends such as Michele de Lucchi, Matteo Thun, Aldo Cibic and Martine Bedin came together and celebrated the New Radical Design in the early 80s.

The designs of Memphis Milano mark the high point of the Italian anti-functional design movement since the 1950s. The group established an unprecedented stylistic arbitrariness and finally broke with the prevailing doctrines in design of "form follows function" or "less is more".