Poltronova

In the 1960s in Tuscany, a region that had nothing to do with design, the Poltronova brand managed to bring together the best and hire them as a team. Not only Ettore Sottsass as art director, but also Gae Aulenti, Paolo Portoghesi, Giovanni Michelucci, Angelo Mangiarotti, the Archizoom and Superstudio groups, De Pas-D`Urbino-Lomazzi; all of them were the mentors and leading representatives of the New Design, whose style was called “Radical Design”.